Bringing good choices into the everyday shopping.

Woolworths has had a two pronged positive reflection in the media this week.  On Wednesday night on the Gruen Transfer they were discussed in light of their recent affiliation with Jamie Oliver and his push to move Woolworths away from stocking caged eggs.  Jamie Oliver is a passionate advocate of good food and whole eating and bringing that home to the every day australian.  The choice Woolworths has made is to build their social economy within the every day life on sustainable shopping by offering a better choice through humane suppliers.

Then today in the Australian, Woolworths has "thrown a lifeline" to the Tasmanian growers by ceasing the import of frozen vegetables from China, NZ and Europe.  As discussed on GT this war between the two big Supermarkets, a monopoly of our times that is spreading to other every day supplies - petrol, alcohol and car servicing, will benefit the every day australian.

Who knows where this may lead, a response from Coles could be to improve their organic diversity or  to increase more local market product and breathe life back into the backbone of our produce economy.  A little more Australian pride and setting standards for ourselves to be inspired by.  When we give the people who produce our produce the means to support their families and build upon their business the whole chain of contact improves.

As it builds upon our prolific endorsement of cooking shows, travel or competitions, engaging in the behind the scenes of the Gourmet Farmer.  The culture of Farmers Markets, supermarkets coming on board and people shopping with their dollar, it may take a while but I believe that the waste that is prolific in our fresh produce will subside as the culture around and connection to our food will improve.

While this unravels the positive impact of sustainability will be allowed to be built on as our largest buyers of produce take on the battle of successfully adopting environmental and sustainable habits incorporated into their business.  The results could be life changing as we are a small enough country to make a difference to this kind of national sustainability.

Costa visits Northey Street Organic Markets Brisbane.  

This kind of living looks like it only belongs to the organics and biodynamics of our country but I think we are not so disparate in our ideals of sustainability and even though it may at times look like a big gap in the thinking of these to the mainstream, but I think it is truly closer than we think.